🌿 Back from ATE 2026 — excited for what’s ahead

Last week we returned from the Australian Tourism Exchange (ATE) in Adelaide after several fantastic days connecting with travel buyers, wholesalers, media and tourism partners from around the world.

This year, we were, once again, proud to be part of the TourismWA TRIP Program, sharing the booth alongside Corrie from  Ampersand Estates and showcasing the growing depth of experiences available in the Southern Forests region.

One of the best parts of ATE is the opportunity to work collaboratively to tell the story of our region — from towering karri forests and the Yeagarup Dunes through to premium accommodation, food, wine and nature-based experiences that encourage visitors to stay longer and explore beyond the highway.

There was strong interest in the diversity of experiences now available in and around Pemberton, and it was fantastic to see buyers excited about the opportunity to combine adventure, wellness, local produce and authentic regional experiences into multi-day itineraries.

We’re incredibly grateful for the connections made throughout the week and are looking forward to welcoming many new guests to the region over the coming seasons.

For travellers wanting to experience Pemberton with us, the best way to book is directly through the Book Now button on our website above.

If you’re a travel agent, inbound operator or trade partner who connected with us during ATE — or would like to work with us in future — please feel welcome to reach out directly. We’d love to continue the conversation.

The future is looking exciting for regional tourism in Western Australia 🌿