A Tourism WA media famil introduced German travel writer Peter Pfander to Pemberton and the Southern Forests, resulting in international coverage highlighting the region's karri forests, Yeagarup Dunes, local produce and nature-based experiences.

Pemberton has again been featured on the international stage, with The Times (UK) highlighting Western Australia’s South West as one of Australia’s great road trip destinations. The article showcases the forests, coastline and unique experiences that continue to attract visitors from around the world.

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