Pemberton Featured in The Times UK Travel Guide

The forests of Pemberton, the Yeagarup Dunes and the wild Southern Ocean coastline have once again been showcased to an international audience, with the region featured in a recent travel article by Chris Haslam, Chief Travel Writer from The Times in the United Kingdom. (An enviable job).

Read the article here

For those of us who live and work in the Southern Forests, it’s easy to take these landscapes for granted. The towering karri forests, remote beaches, winding forest roads and vast dune systems become part of everyday life. Yet for visitors arriving from overseas, they are often unlike anything they have experienced before.

The article followed a journey through Western Australia’s South West, highlighting the diverse landscapes found between Perth and Albany. Along the way, readers were introduced to ancient forests, coastal wilderness, local food and wine experiences, and some of the region’s most memorable natural attractions.

What makes this particularly significant is that international travel writers have no shortage of destinations to choose from. When they select Pemberton as part of a story, it reflects the growing recognition of our region as one of Australia’s outstanding nature-based tourism destinations.

Visitors are increasingly seeking experiences that feel authentic and connected to place. They want to spend time in landscapes that haven’t been overdeveloped, meet local people, and discover places that still feel genuinely wild. The Pemberton region offers exactly that.

At Pemberton Discovery Tours, we are fortunate to introduce guests to many of the places that make this area special. Whether it’s travelling through towering karri forest, standing at the edge of the Yeagarup Dunes, exploring the coastline where the forest meets the Southern Ocean, or learning about the natural processes that continue to shape the landscape, every tour tells part of the region’s story.

Media coverage such as this not only helps raise awareness of Pemberton but also shines a light on the wider Southern Forests community. Local accommodation providers, cafés, wineries, attractions and small businesses all benefit when travellers discover our corner of Western Australia.

We are grateful to the journalists, photographers and storytellers who continue to share the beauty of this region with audiences around the world and encourage more people to experience it for themselves.

The best part of any story, however, is seeing visitors arrive and discover that the reality is even better than the photographs.

The original article was published by The Times (United Kingdom) as part of a feature exploring Western Australia’s South West. Supported by Tourism Western Australia.